Tag Archives: humor

Ikea’s BookBook: Pure Genius

The stylish, low-cost furniture folks just one-upped Apple. Along with having some fun, they also make some excellent points about the innate advantages of ink on paper.

It reminds me a lot of a conversation I once had with a designer on the Newton project who was seriously jazzed about the ability to (usually) be able to record a written note, as well as look up old notes later. What advantage this had over a 99 cent notepad was not at all clear.